Launch Youniversity

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130: Building Influence, Community, and Viral Marketing with Rick Schirmer and Rachel McCord

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The Launch Youniversity Podcast
The Launch Youniversity Podcast
130: Building Influence, Community, and Viral Marketing with Rick Schirmer and Rachel McCord
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Summary:

In the 15 years since social media went mainstream, it has invented a new form of marketing — viral marketing — and, consequently, an online influencer has become a profession. On today’s episode of the podcast, we connect with two people who thrive in each of those areas. Married duo, Rachel McCord and Rick Schrimer have helped many of the nation’s top brands and influencers grow thriving businesses. In this episode, our mentors, Shane Benson and David Farmer, talk with Rachel (an author, model, and influencer) and Rick (an entrepreneur and viral marketer), to hear their thoughts on the power of community, passion, and influence.

Welcome to episode 130 of the Launch Youniversity Podcast.

Links + Resources:

Pinewood Forest

You Can Heal Your Life Summit

Strengths Finder

Slay The Fame Game

The Tipping Point: How Little Things Can Make a Big Difference

Viral Brand

The McCord List

Key Takeaways:

Love and serve the community you’re trying to reach.
Study your target audience and figure out how you can serve and love them well. Make sure you speak to the narrative of that community in order to develop a deep connection with them.

Always keep the end user in mind.
Once we’re in the rhythm of things in our business, it’s often difficult to remember why we started and who our product should reach. Combat this by remembering who your target customer is. Ask yourself, “Will they like the new direction I’m thinking about taking the business? Does this product meet their need?”

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

053: The Best of Launch Youniversity 2017

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SUMMARY:

It’s been a great year of interviews and conversations here at Launch Youniversity! As you begin to wrap up your year, here are a few of our favorites about community, branding, and scaling.

Welcome to Episode 53 of the Launch Youniversity Podcast

LINKS + RESOURCES:

Clay Scroggins’ Full Episode

Eryn Eddy’s Full Episode

Shane and David’s Full Episode

Jan Smith’s Full Episode

Justin Miller’s Full Episode

TAKEAWAYS:

Clay Scroggins on Thinking Critically

Critical thinking is a skill you practice in tandem with choosing positivity. It’s looking at any given situation and asking yourself “How could I or we add value here?”

Eryn Eddy on Building a Community

Don’t use social media as a megaphone. Use it as a way to engage with your audience. Talk with them, not at them.

Shane and David on Personal Branding

Your brand stamp is what you say about yourself, but your brand shadow is what others say about your brand.

Jan Smith on Delegating

If you are willing to replicate and delegate, your business can grow beyond you. Jan could only sell a limited hours of her time so she made an effort to teach and replicate her skills with others she felt had the musical knowledge. This allowed Jan and her team to replicate and delegate efficiently to new staff without losing the quality of working with Jan personally.

Justin Miller on Self-Care

Even passion needs to take a back seat to personal care. For Justin, this means setting boundaries with his schedule. It means time blocking parts of his day to pour into his team. It means acknowledging that even though he is saving lives in Africa, his wife and child always come first. Passion is an incredible thing, but we need to steward it correctly to be successful with it.