Launch Youniversity

Turning Good Intentions into Reality in Your Career, Business and Life

culture

127: How to Reach Various Cultures Through Your Business with Diana Puglio of Rumbo Cultural Marketing

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The Launch Youniversity Podcast
The Launch Youniversity Podcast
127: How to Reach Various Cultures Through Your Business with Diana Puglio of Rumbo Cultural Marketing
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Summary:

According to the Census Bureau, the United States population will be primarily made up of people of color, and various cultures and backgrounds by the year 2042. That means we as entrepreneurs, intrapreneurs, and launchers must learn to embrace cultural nuances if we’re going to make a difference and serve all of our clients. On today’s podcast, Diana Puglio joins us. She is a senior account manager at Rumbo Cultural Marketing, a Tampa-based agency that works to craft connections between brands and customers. Our host, Kevin Jennings, and Diana discuss what multicultural marketing is, how to do it well, and tools to help you build a meaningful relationship with this rapidly growing market.

Welcome to episode 127 of the Launch Youniversity Podcast.

Links + Resources:

Rumbo

099: MADE SOUTH’S Chris Thomas on Pivoting: How to Know When to Shift Your Business Model

Undergraduate Minor in Hispanic Marketing at Florida State University

Pepsi commercial featuring Kendall Jenner

Three Takeaways:

Build relationships. You can’t truly connect with your customer without knowing who they are. Celebrating the well-known holidays won’t deepen your connection; you have to want to understand, embrace, and truly appreciate your customer’s culture. Relationships give you a long-lasting return.

Do you research. Your customers see right through inauthenticity. If you want to connect with an audience, you have to find out what they value, what their pain points are, and then respond accordingly. What works for some doesn’t work for everyone else. Develop customer profiles to help guide your messaging.

Make multicultural marketing a priority. This is a rapidly growing market and you’d be missing out on a big opportunity for growth if you didn’t consider adding some component of multicultural marketing to your idea or business. Seek help from the professionals before taking on this task — there are people available who are very equipped and sensitive to cultural nuances who will help you pull this off seamlessly.

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

 

5 Ways to Sustain Your Business

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Launching a business is a feat unto itself. It takes time, focus, and every resource you can get your hands on to get a product or idea into the marketplace. But the hard work isn’t over. In fact, the hard work is really just getting started. That’s probably why most small businesses fail within their first three years. [Read more…] about 5 Ways to Sustain Your Business

How to Have a Stand-Out Business

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Launchers are great at spotting a need or a problem. But not only are entrepreneurs good at spotting the holes, they are wired to fulfill the need and become part of the solution. That is when most successful businesses are created.

However, it isn’t without competition. Whether you are just starting your business in a sea of solutions, or you want to stay relevant years down the road, you must stand out. How do you set yourself apart from the competition? [Read more…] about How to Have a Stand-Out Business

097: How to Use Hospitality as a Leadership Strategy

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The Launch Youniversity Podcast
The Launch Youniversity Podcast
097: How to Use Hospitality as a Leadership Strategy
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Summary:

Many innovators and launchers do not consider themselves leaders, but becoming a leader is inevitable in the process of bringing your idea to life. Most run from the title because it often feels weighty — you have flashbacks to The Office’s Michael Scott or maybe your current leader and think, “That will not be me.”

However, what if leadership could feel a lot more like home? Rooted in the idea of treating your team, collaborators, and future employees like guests, Terry A. Smith shares with host, David Farmer, another perspective of leadership based on the principles of hospitality and how we can create an environment where people and dreams flourish.

Welcome to episode 97 of the Launch Youniversity Podcast.

Links + Resources:

Enter to win a free copy of Terry A. Smith’s book, The Hospitable Leader, for you and one friend by following Launch Youniversity on Instagram. Locate the post about the book and comment in the caption!

The Hospitable Leader: Create Environments Where People and Dreams Flourish

Live 10

Setting the Table: The Transforming Power of Hospitality in Business

Frances Hesselbein

The Hospitable Leader online community

Elevator Pitch

Three Takeaways:

1. Hospitality is Crucial for Influence
You cannot lead someone effectively if you don’t have their permission to be led, and you will not get their permission if they don’t feel welcome. From your attitude to your environment, hospitality can make all the difference in how you influence others.

2. Engagement is Essential in Leadership 
Moral leadership is about engaging and influencing someone’s will. It will be easier to mobilize your team around your mission when they feel heard, understood, and invested in as individuals and as a valued contributor.

3. Inclusion Multiplies Influence
Growth happens when we are stretched. One way to be stretched is to surround yourself with people and ideas different from what you’re used to. Celebrate inclusion and diversity.

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

096: Scott Harrison of charity: water Finds Purpose, Success Through His Non-Profit

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find purpose
The Launch Youniversity Podcast
096: Scott Harrison of charity: water Finds Purpose, Success Through His Non-Profit
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Summary:

In the world of charities, nonprofit organizations, and startups, there are plenty of success stories of someone’s “crazy” idea reaching meteoric success. But some rise to the top and find success according to the world’s standard is quite meaningless. This is the story of Scott Harrison, the founder and CEO of charity: water, a nonprofit organization that brings clean drinking water to developing countries.

Once a successful nightclub promoter, Scott found success driven by financial standards left him feeling unfulfilled, so he set out on a personal mission to find purpose. In today’s episode, he joins hosts, Jeff Henderson and Kevin Jennings, to talk about his transformational experience and how solid, communicated values drive any mission.

Welcome to episode 96 of the Launch Youniversity Podcast.

Links + Resources:

charity: water

charity: water spring subscription

Thirst

Three Takeaways:

1. Have a vision for your culture.
Be really clear on the culture you want to create. Then, carefully craft a team of people you not only want to work with, but whom you trust. These people will be on the front lines of your mission and you want to make sure they actually want to be there.

2. Be transparent about your values.
First, document your values immediately. Then, make sure you clearly communicate those values to your employees and potential new hires — this will make all the difference in your team’s investment in your mission.

3. Replicate what you admire.
Scott Harrison shared in today’s podcast how he looked to subscription-based business models such as Netflix, HBO, and Dropbox to model charity:water’s business model after. If you’re looking to make some changes to your business, you don’t always have to look to your competitor for ideas — fresh perspectives can be found anywhere you look.

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

095: How To Be A Life-Giving Leader — An Interview with Tyler Reagin of Catalyst

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The Launch Youniversity Podcast
The Launch Youniversity Podcast
095: How To Be A Life-Giving Leader — An Interview with Tyler Reagin of Catalyst
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Summary:

According to a Gallup study, only 51 percent of employees say they’re engaged at work. Another 16 percent are considered “actively disengaged,” they’re unhappy, they complain about their work circumstances, and are overall disinterested in the company they work for and the work they do. In a Randstad study, only 53 percent of workers believe their boss values their opinion, and only 35 percent of workers feel inspired by their boss.

As leaders, we often see how much improvement is needed on our teams, but we often don’t look within ourselves for the changes we need to make. In today’s episode, Tyler Reagin, president of leadership conference, Catalyst, shares how leaders and launchers can avoid being a part of the majority of lackluster leaders and transform into leaders who serve their people well.  

Welcome to episode 95 of the Launch Youniversity Podcast.

Links + Resources:

Tyler Reagin

Catalyst Leader

The Life-Giving Leader: Learning to Lead from Your Truest Self

John Maxwell

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

Taylor Guitars

028: Brad Lomenick on Launching Catalyst, Scaling Success and Being the Right Kind of Leader

Three Takeaways:

1. Take care of your people. Good leaders love well those they lead. When you don’t care for those you lead, turnover rates are higher, thus decreasing productivity and tainting the overall mission. Spend time getting to know those on your team and nurture a culture that will be hard to leave.

2. Be comfortable in who you are. So many people spend their lives feeling a tension between who they want to be and who they are right now. If you want to be an effective leader and overall happier person, you need to operate from your truest self.

3. Have confidence in your calling. Whether you’re launching a book or a new idea, remember your passion and why you’re doing what you’re doing. Outline your boundaries and stick to them, remaining true to your mission the entire time. The result will be an authentic launch you can be proud of.

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!