Turning Good Intentions into Reality in Your Career, Business and Life
The most successful business strategies are customer centered. The customer is the hero of their own story and your business is there to guide them.
In order to lead them to where they want to be, you must understand them. Here are a few ways to get a clear picture of your audience. [Read more…] about How to Connect with Your Audience
A story can be told in a two-minute news clip or in a two-hour movie. Stories are told around campfires, at the dinner table, and in magazines. Stories are part of our everyday life. It’s a universal language that connects people.
[Read more…] about Why Storytelling is Crucial to Your Business
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Have you ever looked at a logo and instantly connected it to a story? Maybe Pixar’s animated desk lamp logo can instantly put you in a good mood because you know you’re about to see a great film. Maybe your TOMS shoes make you feel good knowing that your purchase also provided a pair of shoes for someone in need. Great brands do more than just sell products, they connect you to a story. So what story are you telling? On today’s episode, Derek & Kari Beth Chitwood, founders of Peach State Pride, talk with Kevin about telling their story through clothing.
The E-Myth Revisited by Michael E. Gerber
1. Sales tactics are meaningless without a story.
Peach State Pride’s success didn’t happen because they managed to come up with some great marketing copy. It happened because they focused on telling their story. They talked about Derek’s memories of growing up on his grandfather’s peach farm, and all the things that native Georgians can relate to. When Derek told his story, the brand sold itself.
2. Hire for your weaknesses.
Derek is the creative dreamer and creative. Kari is the planner and strategist. Their complementing skills have allowed them to be a great team who can lean into their strengths and trust the other person with their weaknesses.
3. Hire slow, fire fast.
New businesses can sometimes make the mistake of hiring quickly and without firm company values in place. Derek and Kari’s advice is to hire as slow as you can. Take time to fully get to know a candidate before you bring them on the team. And if they’re not a good fit… fire fast.
Start with Why by Simon Sinek
The Fall of Advertising and the Rise of PR by Al Ries
Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!
Sam is an expert launcher, communicator, and radio host. Today, he’s sitting down with Jeff to have a conversation about taking leaps of faith, following your calling and telling a greater story.
Welcome to episode 51 of The Launch Youniversity Podcast.
A Greater Story with Sam Collier
Sam on Twitter
1. Get out of the boat.
Launching is hard. There’s a lot of risk and room for failure on the table. But sometimes, you just need to get out of the boat. Take the leap of faith, and step out. If you sink, you can start again. But sitting in the boat and living in fear gets you nowhere.
2. Who you need is probably already in your phone.
Something every single person is guilty of: Looking at someone else, doing something you wish you were doing, and telling yourself “well I would be successful too if [I knew that person they know, my spouse was able to financially support me, I had my foot in the door] like they have.”
This, frankly, is a lie your telling yourself to justify why you aren’t where you want to be.
What if we told you that you probably already have the connection you need in your phone? Really. Go through your phone, or LinkedIn connections, or Facebook friends and think about each person you see. Sam was trying to work with the public school system and thought “I don’t know anyone there to connect me with the right people.” Only to later realize, his Aunt worked in the public school system. Go through your phone, we bet that you’re not seeing something that’s right in front of you.
3. No success is overnight.
To find success, we have to wake up and launch everyday. Try and try and try again. Not everything is going to be a success, but overtime, you’ll start to find the solutions you’ve been looking for. As Sam said, nobody wakes up one day and just discovers the cure for an illness. They try, everyday, to push further and futher. To take risks, to take leaps of faith, and keep going. Then, eventually, they find the solution.
