idea

123: Where Do Good Ideas Come From?

April 3, 2019 by Launch Youniversity Leave a Comment

The Launch Youniversity Podcast

123: Where Do Good Ideas Come From?

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Summary:

You probably have at least one person in your life who seems to have a constant flow of great ideas. Perhaps that person is you. Or, maybe, you’re currently in an idea rut. Whichever end of the spectrum you find yourself, just remember: a good idea comes from your thoughts, experiences, and energy. On today’s episode, our mentors, David Farmer, Jeff Henderson, and Kevin Jennings, share their insights on how to cultivate great ideas.

Welcome to episode 123 of the Launch Youniversity Podcast.

Links + Resources:

064: CEO of Roam, Peyton Day, on People, Culture and Setting Yourself Apart

Tommy Newberry

Digital Minimalism: Choosing a Focused Life in a Noisy World

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Three Takeaways:

Find some margin. Good ideas will come when you make room for them. Put some time on your calendar to allow ideas to grow. In today’s episode, Jeff Henderson mentioned using the library to take some time to unplug and allow yourself to think.

Wait 24 hours. Every good or new idea needs a 24-hour waiting period. Sometimes, that once great idea you thought you had doesn’t hold up over time. Before you share that idea, let it marinate and then find a trusted, positive small group of people to share your idea with.

Do social experiments. Now is the time to try new things. Sure, it may be considered wacky, but some of the best ideas are waiting right outside of your comfort zone. Open yourself up to engage new people, places, and experiences.

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

112: How to be Entrepreneurial in an Established Organization with Lasting’s Stephen Dziedzic

January 16, 2019 by Launch Youniversity Leave a Comment

The Launch Youniversity Podcast

112: How to be Entrepreneurial in an Established Organization with Lasting’s Stephen Dziedzic

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Summary:

Most business professionals assume building out an idea and seeing it through is reserved for those who decide to strike out on their own. But that’s not necessarily true. At Launch Youniversity, we believe and support all forms of entrepreneurship — whether inside an existing organization as an intrapreneur or outside of an organization. Today, we talk to Steven Dziedzic, the creator of Lasting, the nation’s top relationship counseling app. In this episode, Steven shares how he came to discover the path of intrapreneurship and what he’s learned along the way. You’ll also learn how to thrive as an entrepreneur and intrapreneur, how to make big decisions, and key lessons he’s learned about product development.

Welcome to episode 112 of the Launch Youniversity Podcast.

Links + Resources:

XO Group

B.J. Fogg

Prototype: The Third Step in the Launch Sequence

Lasting

Three Takeaways:

1. Make the leap. Whether you’re looking to introduce a new idea or concept within your current company or looking to branch out on your own, we understand the fear that surrounds doing something new. Do it anyway. You never know what awaits you on the other side. In Steven Dziedzic’s case, his next big break came when he told his current employer he was venturing off on his own.

2. Trust yourself to make the decision. Launchers often suffer from paralysis by analysis when it’s time to make a decision about their idea. Trust your gut and use data to support your decision and trust the process.

3. Speed supersedes learning. Most times, you don’t have to know why something works. Sometimes, it just does. In many cases, the most important thing to do is keep up a steady, quick pace and prototype your product or idea as you go along.

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

101: 100th Episode Celebration Part 2 — Building On Your Idea

October 31, 2018 by Launch Youniversity Leave a Comment

The Launch Youniversity Podcast

101: 100th Episode Celebration Part 2 — Building On Your Idea

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Summary:

At Launch Youniversity, we like to encourage launchers like you to think abundantly, plan intentionally, execute consistently, and celebrate frequently. To practice what we preach, we’re continuing to celebrate our 100th episode of the Launch Youniversity podcast with part two in our three-part series of some of our favorite interviews. This week, the podcast is all about building — your idea, your community, and your success. In today’s episode, you’ll hear some sage advice from some of our most trusted leaders about creating a culture you want, growing and developing leaders within your organization, and how to repeat success. We can’t wait for you to tune in!

As always, thank you for joining us on this journey to learn and grow together. Welcome to episode 101 of the Launch Youniversity Podcast.

Links + Resources:

044: Launching Customer Experiences and Dreaming Big with Billy Boughey of Elevate Live Events

055: Atlanta United’s Matt Moore on Launching a Sports Team and Building a Community

004: How to Leverage Social Media to Build an Online Family with Eryn Eddy

007: Learning How to Repeat Success with Chef Ford Fry

091: Creating the Culture You Want

043: Timeless Leadership In a Changing World with Tim Elmore

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

036: How to Turn Your Idea Into a Business with Courtney DeFeo

June 26, 2017 by Launch Youniversity Leave a Comment

The Launch Youniversity Podcast

036: How to Turn Your Idea Into a Business with Courtney DeFeo

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Summary:

The Launch Youniversity is a community of entrepreneurs and intrapreneurs who want to turn their big ideas into reality. Courtney DeFeo is an expert on doing just that.

As an intrapreneur, Courtney refined her process for bringing ideas to life for a company. As an entrepreneur, Courtney dreams of new ways to grow her business each day.

On today’s episode, Courtney is sharing her experience and advice on growing an idea, presenting it to others and turning it into a thriving business.

Welcome to episode 36 of the Launch Youniversity Podcast.

Links + Resources:

CourtneyDefeo.com

Pathway to Launch: Imagine

Pathway to Launch: Validate

ABC Scripture Cards

Three Takeaways:

1. Not every idea is a good idea. And that’s okay.
Courtney has come up with some incredible ideas, both for her business and for companies she’s worked for. But for every great idea, there were a bunch that didn’t work.

As launchers (and really… just humans), our ideas feel like our babies. We want everyone to love every idea and for it to be wildly successful. But that’s not realistic. You will have ideas that never get off the ground, but it’s okay and normal. It doesn’t mean you’re a failure. And it certainly doesn’t mean you should stop dreaming of ideas. Keep pressing forward, the right idea will come at the right moment.

2. Collaboration over competition.
Courtney had to actively seek (and be open to) collaboration over competition in when she was an intrapreneur. When Courtney worked in a corporate setting, she often had to pitch her ideas. If you’ve done this, you know how vulnerable of a position this is to be in. You’re not only sharing your idea, but you’re giving other people the power to change it. But, nine times out of ten, when people speak into your idea, their feedback will elevate it. So don’t shy away from the “That won’t work, but this will…” or “That’s great, what if we add…” conversations. The collaboration might be exactly what your idea needs to be successful.

This applies to entrepreneurs as well. You might not be competing for a boss’ attention, but you’re competing with other forces in the marketplace. When Courtney created her ABC Scripture cards, she noticed that Pinterest was driving a ton of traffic to her site… but not converting to sales. After a little investigation, she realized that her cards were wildly popular on Pinterest, but every post was about how to make the cards yourself.

Instead of trying to shut down bloggers who were giving DIY tutorials on her product–or pretending they didn’t exist–Courtney leaned into the marketplace desire and released her own DIY tutorial. By serving her potential customers well, her web traffic jumped and she was able to get more eyeballs on the other resources and tools she had available on her site.

3. Waiting now will pay off later.
When you’re passionate about your idea, you want to shout its success from the rooftop. That happened to Courtney when she landed her first celebrity client.

When the order came through, she wanted to post it everywhere. But Courtney’s husband reminded her to wait and that the celebrity didn’t ask for that. So she waited. And because she waited, the celebrity later talked about how much she loved the product on massive, national platform. Had Courtney bragged to the marketplace about having this celebrity client, she might have missed the better opportunity.