Launch Youniversity

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127: How to Reach Various Cultures Through Your Business with Diana Puglio of Rumbo Cultural Marketing

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The Launch Youniversity Podcast
The Launch Youniversity Podcast
127: How to Reach Various Cultures Through Your Business with Diana Puglio of Rumbo Cultural Marketing
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Summary:

According to the Census Bureau, the United States population will be primarily made up of people of color, and various cultures and backgrounds by the year 2042. That means we as entrepreneurs, intrapreneurs, and launchers must learn to embrace cultural nuances if we’re going to make a difference and serve all of our clients. On today’s podcast, Diana Puglio joins us. She is a senior account manager at Rumbo Cultural Marketing, a Tampa-based agency that works to craft connections between brands and customers. Our host, Kevin Jennings, and Diana discuss what multicultural marketing is, how to do it well, and tools to help you build a meaningful relationship with this rapidly growing market.

Welcome to episode 127 of the Launch Youniversity Podcast.

Links + Resources:

Rumbo

099: MADE SOUTH’S Chris Thomas on Pivoting: How to Know When to Shift Your Business Model

Undergraduate Minor in Hispanic Marketing at Florida State University

Pepsi commercial featuring Kendall Jenner

Three Takeaways:

Build relationships. You can’t truly connect with your customer without knowing who they are. Celebrating the well-known holidays won’t deepen your connection; you have to want to understand, embrace, and truly appreciate your customer’s culture. Relationships give you a long-lasting return.

Do you research. Your customers see right through inauthenticity. If you want to connect with an audience, you have to find out what they value, what their pain points are, and then respond accordingly. What works for some doesn’t work for everyone else. Develop customer profiles to help guide your messaging.

Make multicultural marketing a priority. This is a rapidly growing market and you’d be missing out on a big opportunity for growth if you didn’t consider adding some component of multicultural marketing to your idea or business. Seek help from the professionals before taking on this task — there are people available who are very equipped and sensitive to cultural nuances who will help you pull this off seamlessly.

Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!

 

Why Storytelling is Crucial to Your Business

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A story can be told in a two-minute news clip or in a two-hour movie. Stories are told around campfires, at the dinner table, and in magazines. Stories are part of our everyday life. It’s a universal language that connects people.

Why does storytelling matter to you as a launcher?

[Read more…] about Why Storytelling is Crucial to Your Business

024: Personal Branding, Inspiration and Other Lessons from SXSW

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Personal Branding, Inspiration and Other Lessons from SXSW
The Launch Youniversity Podcast
024: Personal Branding, Inspiration and Other Lessons from SXSW
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Summary:

This past month, David and Shane traveled to one of the biggest conferences in the country, SXSW (South by Southwest). They made the trip to Austin, Texas to stay up-to-date with industry trends, meet fellow creators in the digital space, and find ideas and inspiration to implement in their roles back in Atlanta.

On today’s episode of the Launch Youniversity Podcast, David and Shane are sharing their five key takeaways from the conference.

Welcome to episode 24 of the Launch Youniversity Podcast.

Links + Resources:

The SXSW Conference
What Happens in Vegas Stays on YouTube by Erik Qualman
The Life-Changing Magic of Tidying Up by Marie Kondo
Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams by Evan Baehr
Jessica Matthews of Uncharted Play
Imagine Step of the Launch Loop

Three Takeaways:

1. Your personal brand is both your stamp and your shadow.
David and Shane listened to a powerful talk on personal branding while at SXSW. In it, the idea of a brand stamp and a brand shadow was presented. Your brand stamp is what you say about yourself, but your brand shadow is what others say about your brand.

Sometimes brand shadows are really positive. Sometimes brand shadows offer authentic feedback and helpful critiques. The best and most effective brands pay attention to their shadow. They listen to what people are saying, take their feedback into consideration, and engage with those who are commenting.

2. Apps could be gone in 5 years.
Does that sounds dramatic? At first, David and Shane thought so too. But after listening to a compelling talk about how people will use different apps less and less and brands will instead integrate into customer’s social media experience, it made a lot of sense.

Whether or not apps will be around in five years wasn’t the biggest takeaway of that talk though, it was that the world of digital and technology is rapidly changing. A few years ago people laughed at the idea of Amazon using drones to deliver products, but now it’s something that’s happening. If, as either entrepreneurs or intrepreneurs, we aren’t thinking and dreaming about the future, we’re going to end up behind.

3. Good work needs good inspiration.
One of the questions Shane left SXSW asking was: What am I doing to be inspired? At every talk Shane and David attended, their speakers saw a problem and were inspired to create a solution. Because inspiration isn’t tangible, it can be a hard thing to prioritize when your to-do list already feels a mile long, but the books you read, people you meet, podcasts you listen to and trips you take all can fill you with invaluable inspiration.