Marketing has drastically changed throughout the last few decades. Guerilla marketing used to be the only way to market your product or service. Today, there are many more options to reach your customers. Television, radio, podcasts, social media platforms, websites, blogs, and other tried-and-true marketing methods get the job done. [Read more…] about How to Build Customer Engagement Through Digital Media
social media
088: How To Use Real Time Storytelling To Promote Your Business
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Summary:
Behind every brand is a good story, and how well you tell that story is the difference between gaining influence and customers or stalling your brand’s growth potential. In today’s episode, host, Kevin Jennings, talks with Clark Campbell, founder of Social Lion, a company that provides real-time social media content for brands and live events. Clark shares how brands have the opportunity to start engaging their consumers in a more meaningful, purposeful way with the use of features such as Instagram Stories, Snapchat, and Facebook Live.
Welcome to episode 88 of the Launch Youniversity Podcast.
Links + Resources:
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Three Takeaways:
- Do your research. Take some time each day to watch the Instagram Stories of brands you admire. How are they telling their stories? What’s working well for them? What captured your attention? This is a learning process — make a list of the things they do well and the things they could change and then start adding these ideas to the way you tell your brand story.
- Practice your storytelling. Choose a platform feature — whether Instagram Stories, Facebook Live, or Snapchat — and start sharing your story as it’s happening. Give your consumers a behind-the-scenes look about some element of your product or process or keep them in the loop during a live event.
- Have a plan. Success is planned. If you’re going to be covering a live event, take a look at the activities, breakouts, and keynote speakers and decide whether you’re going to do a Facebook Live stream or snapshots of the day via Instagram or Snapchat. With a plan, you can have more thorough, thoughtful coverage.
Thank you for listening to the Launch Youniversity Podcast! If you have a question that you want to be answered on the podcast… ask us here!
004: How to Leverage Social Media to Build an Online Family with Eryn Eddy
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Summary:
Welcome back to The Launch Youniversity Podcast! Today’s episode is part two of our conversation with Eryn Eddy of So Worth Loving. In part one of this conversation, Eryn talked about turning passion into business and turning business into community (listen now!). Today, she’s diving deep in how to use social media to get you there.
Eryn gives incredible insight on how to refer to your customers, how to have an impactful Instagram feed, and she even gives Jeff and Kevin few pointers on Snapchat. This is episode is a can’t miss for any launchers who are building their brand and online community!
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Three Takeaways:
1. Don’t use social media as a megaphone. Use it as a way to engage with your audience. Talk with them, not at them.
2. Consistency is key. Make sure your messaging is the same and consistently delivered across all of your points of contact with your community: social media, photography, email, mailings, etc.
3. Explore social media and find the other accounts that inspire you. When you find a photo on Instagram or quote on Facebook that you like, ask yourself: why? Once you know what inspires you on social media, you can start emulating it with your brand.