Turning Good Intentions into Reality in Your Career, Business and Life
Michael Jordan is a brand.
There’s probably not much debate about that. However, in case you need some proof: Forbes reported that Jordan made more money in 2015 from endorsements ($110 million) than he did for his entire NBA career ($95 million). Most of that “retirement” income was driven by sales of Nike Air Jordan shoes, which were up 14% last year.
So how did Jordan become a brand? [Read more…] about Is Your Personal Brand Ready for Launch?
Growing up my dad often said, “Having the right tool in your toolbox can make any job much easier.”
And he was right. [Read more…] about Helpful Resources: A Toolbox for Launchers
Your point of view is a 100% accurate 100% of the time.
A friend and mentor recently shared an idea with me.
He said, “Shane, your point of view is a 100% accurate 100% of the time. The problem is, so is everyone else’s.” [Read more…] about Validate: The Fourth Step in the Launch Sequence
One of the best pieces of advice I have ever received on communicating came from comedian Jeff Foxworthy. I asked Jeff, “How do you know if a joke is going to work in front of an audience?” [Read more…] about Prototype: The Third Step in the Launch Sequence
There are five elements to the Launch Sequence, but you can’t get started without the first and crucial step: Understand. [Read more…] about Understand: The First Step in the Launch Sequence
