Around 2008, Chick-fil-A decided to launch an innovative practice. We wanted to learn how to do it a responsible manner, so we began visiting companies that were thought leaders in their respective industries.
It became clear that we needed a new process that could be replicated and taught to folks throughout our organization. This process could help us launch new menu items, service procedures, restaurant designs and forward-thinking ideas in virtually every area of the business. [Read more…] about The 5 Elements of the Launch Loop
