Turning Good Intentions into Reality in Your Career, Business and Life
You have a business and you’re likely wondering if you need to hire a public relations team to help you manage your social media accounts and public persona. The quick answer is probably not right now. And here’s why:
The very basic definition of public relations is to positively promote products, services, or an organization, and persuade the audience to buy into your brand. [Read more…] about The Importance of Public Relations
William Warren found himself using his sketching and storytelling talents while working at Chick-fil-A. After positive feedback from his teammates, he wondered if he had a successful business idea right in front of him.
Listen to William share more about his story on the Launch Youniversity podcast.
Today, William has a successful and fast-growing business — The Sketch Effect. He says even though they are quickly expanding, it hasn’t been without trials. [Read more…] about How to Scale a Creative Organization
If you’ve listened to our podcast before or taken our free personal brand assessment, you know whether you want one or not, you have a personal brand. You might not be making money off of it, like famous personalities. You may not even know what it is. But you have one. [Read more…] about 5 Ways to Elevate Your Personal Brand Today
Start with Why by Simon Sinek
The Fall of Advertising and the Rise of PR by Al Ries
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We are so happy to be joined by Kenny and Elle Campbell on today’s podcast. Not only are they the creators of the popular site, Stuff You Can Use, but they’re a major power couple when it comes to launching ideas and businesses. Kenny and Elle personify what we often say on this podcast: Don’t make people want things, make things people want.
Their empathetic and creative minds have led to countless business ideas and side projects and today they’re sharing their perspective on launching with us.
Welcome to episode 23 of the Launch Youniversity Podcast.
1. Give ideas a chance.
Kenny and Elle are really great at doing something most launchers fear: Just put your work out there. Once they understand and imagine, they build a prototype and share it with others. Sometimes it’s validated and sometimes it’s not, but they give their ideas a chance and find what sticks.
2. It’s okay to let things go.
Timing is everything when it comes to launches. Maybe your idea is too early or too late to the marketplace. Maybe it’s the perfect time in the marketplace but not a good time for you in your personal life. Maybe it isn’t timing, it’s just not the idea or business that you’re meant to pursue. When this happens, Kenny tells us that one of the best things you can do is to move on as quickly as possible. The next idea for you to launch is waiting.
3. Ask yourself what you would want.
One of the reasons that Kenny and Elle’s ideas have been so successful is because they design products and services with empathy. They create things that they personally want to use. When you are creating with empathy, there will always be a market for your ideas.
This week, Launch Youniversity is honored to be joined again by Sid Mashburn, accomplished entrepreneur and owner of the #1 men’s independent clothing store in the US. In this episode, Sid talks about experience and business growth, team culture, and positive influencers in his life. If you missed Part One of our conversation, listen now!
Welcome to episode 17 of the Launch Youniversity Podcast.
GQ Style’s Profile on Sid Mashburn
1. Use your experiences to see new opportunities. As soon as Sid got his driver’s license, he went to work in a men’s store. He loved clothes. He loved working with people. He loved sharing. Sid dreamed about becoming a designer, and even wanted to leave college and go straight to design school in New York, but his father encouraged him to wait. After years of experience working for large companies like British Khaki, J.Crew, Ralph Lauren, Tommy Hilfiger, and Land’s End, Sid learned the essentials of design, product development, and sourcing. With his combined experience working in small specialty stores and learning from large companies, Sid saw an opportunity like no other.
2. Healthy team culture leads to great customer service. Sid doesn’t believe in commission for selling in his stores. He wants employees that see this job as a real vocation, not a stepping stone to other positions and industries. He wants his employees to feel they’re part of something bigger than selling clothes. They’re really taking care of a piece of someone’s life. Treating his employees this way has lead to above and beyond acts of customer service from his team.
3. Positive influencers make the journey easier. The closest person to Sid is Ann Mashburn, his wife. Sid relies on her judgement, honesty, and trusts her advice on all subjects. Another trusted voice in Sid’s life is David Supple, his COO and business partner. Sid and his team have also established a board of directors for further counsel. Sid firmly believes in welcoming advice from all his trusted family, friends, and peers.
