Before you start your business, it’s important you tell others about your idea. [Read more…] about Why You Should Talk About Your Idea Before You Build It
When and How to Set Prices
I’m going to make a bold statement, but just bear with me.
Set your prices for your product or service before you build it. You heard correctly: Set prices before your product or service exists. [Read more…] about When and How to Set Prices
5 Tips for Pitching New Ideas to Your Boss
Pitching ideas to your boss can be intimidating, but you can do it effectively. Here are five tips that will get you ready and give your idea a better chance of resonating with your leader. [Read more…] about 5 Tips for Pitching New Ideas to Your Boss
3 Reasons You Should Give Away Your Product For Free (Really)
I’m going to let you in on a secret: I didn’t know anything about starting a business when I started one. I just decided that it was something that I wanted to do, so I did it.
That didn’t mean it was good for people. That didn’t mean people wanted it. That didn’t mean anybody would buy it. It just meant that I was going to tell people that I did it.
As I look back on the experience of starting a business, there’s something I would advise anybody to do before launching. [Read more…] about 3 Reasons You Should Give Away Your Product For Free (Really)
How to Launch: The Final Step
If you’ve made it this far in the launch sequence, congratulations! You’ve done the hard part of making sure your idea, project or business isn’t simply adding to the noise of the marketplace, but truly fulfilling a need. [Read more…] about How to Launch: The Final Step
The Best Leadership Advice I’ve Ever Received
When I worked for an organization as its marketer, I was flattered when I was invited to give my input in important meetings, honored when asked to create departmental organization charts and proud to be known as the guy with the creative solutions.
But after years of fielding questions and giving advice to everyone from the sales team to event producers to my supervisor, I started feeling undervalued and under appreciated. I was still called a “marketer,” yet I was doing so much more than what my title said I did.
At the peak of my frustration, I received John C. Maxwell’s book, The 21 Irrefutable Laws of Leadership, and in it is a quote that changed everything. [Read more…] about The Best Leadership Advice I’ve Ever Received