We’ve gotten to interview some incredible guests on this podcast. A top clothing designer, a best-selling author and Justin Beiber’s vocal coach… to name a few. While every entrepreneur has a unique perspective, there are a few common denominators that most everyone has learned along the way. [Read more…] about 10 Things Seasoned Entrepreneurs Know
investors
How to Pitch to Investors
You have the perfect business idea. You may even have the right team to make it come to life. But where do you get the money to make it happen? [Read more…] about How to Pitch to Investors
3 Ways to Deal With Insecurity When You Speak
Public speaking is a lonely gig.
You’re up there by yourself. Usually, you prepare by yourself. And the feedback is, you guessed, directed at only you.
No wonder insecurity is a big issue. It’s why so many shy away from public speaking and presenting. And yet, when that happens, our great ideas often fail to see the light of day.
Here are three helpful principles to read over before you go out to speak. [Read more…] about 3 Ways to Deal With Insecurity When You Speak
The Worst Response to a Pitch (And How to Avoid It)
The worst thing for a launcher to receive isn’t a rejection.
It’s passivity.
When people don’t respond to your pitch, it’s usually a sign they are confused or the idea isn’t worth a response. [Read more…] about The Worst Response to a Pitch (And How to Avoid It)
How to Self-Evaluate Your Pitch
Feedback.
It’s both a necessary and scary part of improving our elevator pitch. [Read more…] about How to Self-Evaluate Your Pitch
060: Why Your Pitch May Not Be Working
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SUMMARY:
You happen to find yourself on an elevator with a person of significance and you have a just a few seconds to pitch them what you’re doing. That’s what an elevator pitch is: Selling an idea in a clear and concise manner, in a short amount of time, and inspiring the person you’re pitching to take action. Whether you know that analogy, or this is the first time hearing it, your elevator pitch matters. Good ideas die with bad communication. This episode is about finding, refining, and improving your pitch.
Welcome to episode 60 of the podcast.
LINKS + RESOURCES:
JOIN THE WAITLIST FOR ELEVATOR PITCH
Elevator Pitch is an online, workshop-style video course that guides you through proven methods to shape, hone and sharpen your message and polish your delivery. It includes a printable, digital workbook with exercises providing the step-by-step directions and the writing space you need to develop your pitch as you go.
Following the process outlined in Elevator Pitch, you’ll have crafted your pitch in approximately four hours. How could a stronger, clearer message impact your next presentation, sales call or team meeting? Make your next presentation your best presentation with Elevator Pitch.
Registration for Elevator Pitch is currently closed. It will open soon. Sign up for the waitlist so you don’t miss the next enrollment.
THREE TAKEAWAYS:
If you can’t say it simply, you don’t understand it well enough.
The goal here is to keep it simple. When you pitch a product, you want to tell people who can tell other people. Nobody is going to share your idea with others if they can’t understand it.
A great idea, poorly communicated, is a stalled, unfunded and unsupported idea.
You might have the greatest idea in the world, but if you don’t know how to communicate it well then it’ll never get off the ground. When you’re building out your idea, practice how you would simply and concisely explain it to others. (And practice it again and again and again.)
Your pitch is like your packaging.
Think about the experience of buying a brand new iphone from the Apple store vs. buying a used one on ebay. One comes in the crisp white box, headphones perfectly folded, screen protector on. The one from ebay will probably arrive in a padded yellow shipping envelope. Which one would you be more excited for? That’s because packaging matters, and your pitch is your packaging. Don’t rely on the fact that you have a great idea and think that the communication doesn’t matter. The communication is what makes the experience great.